What are Breadcrumbs? How To?

Breadcrumbs what does it mean? why? They are website navigation elements used to create a better UX and improve crawlability.

with its Turkish name “path of bookmarks”, is the name given to the set of links that help users and search engine bots understand the hierarchy on our site and act within this structure. It is a system that allows a site with sub-categories to be navigated faster.

Breadcrumbs, with its Turkish name, Bread Crumbs, is a directional navigation that shows which page of your website the users are on and where this page is in the hierarchical order of your site. It is usually located horizontally at the top of your site.

Breadcrumbs are an indispensable item for users and search engine bots who want to return to the previous category on websites with many pages (E-Commerce, Blog etc.), understand the site hierarchy or see other pages related to the page you are looking at. In short, it greatly increases the usability of your site and is loved by search engines.

What Does Breadcrumbs Do?

In terms of user experience, being able to navigate easily between your pages will ensure that users stay on your site longer. If there is one thing that every SEO expert knows, it is that every improvement made with users in mind is also liked by Google.

Considering that more than half of the internet traffic is provided by mobile today, the use of this structure makes the link part of your pages appearing in the search results more attractive.

Considerations for Using Breadcrumbs

If you want to get the maximum benefit from an application, you must apply it correctly. Otherwise, it will cause you more harm than good. That's why I think it would be useful to know what you should pay attention to when using breadcrumbs.

1. As in the rest of SEO studies, user benefit should be your main goal in the use of page marker paths. You should not forget that a study done only to influence search engines will take a short time even if there is an effect. You should really use Breadcrumbs for utility maximization, not just for practice. The more satisfied your users are, the more satisfied the search engines will be.
2. Page Bookmark Path links should not attract more attention than your other content. It is the most correct use to place it in a way that takes up little space between the top menu and the page content.
3. The Page Marker Path does not replace the main navigation system. The system that facilitates the navigation of your users within the site should not only be the page pointer path.
4. Some sites use the pagination path only for certain pages. Rather it should be used for all pages. If you only use pagination links for a few pages, it will make it harder for users to navigate rather than easier.
5. When using links, you need to pay attention to the hierarchical order. It should move from the sub-category to the parent category and even to the homepage. In short, the system should be moving from the bottom to the top or from the specific to the general.
6. You must carefully create anchor texts for pagination path links. It needs to be implemented with keyword targeting in mind.
7. You must visually indicate that the links to be used in the page index path are links. This way you will show that it is clickable.
8. Duplicate problems arise especially in attribute and path breadcrumb applications. For this, you need to take precautions.

Schema.org tags should be used when using a Page Bookmark Path. WordPress and similar ready-made systems SEO You can enable it with plugins. If the tags you need to use in special software Scheduling You need to create it based on the BreadCrum List page located at.

Why Use Breadcrumbs?

Although the impact of BreadCrumb on SEO is debatable, it will undoubtedly have a positive effect on the user experience in terms of using the page cue path. In fact, it will directly affect the SEO performance of your site.

It is possible to see the user experience, big and small, in every algorithm update of Google. Therefore, the way to achieve the success you aim with your site is to provide a good experience to users.

If your users navigate easily when they visit your site, this will first have an impact on user experience and then on other metrics. Remember that the success you achieve in each of the SEO factors will positively affect all other factors. In short, it will be no different from the wave effect created by a stone thrown into the water.

By using the page pointer path, you will make it easier for your users to navigate and move comfortably during their visit. Considering all these reasons, you can understand why you should use a page index path.