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What is Google Ads? Google Advertising

Google advertising It is a very important issue that no business should ignore. Now we are going digital and everything can be done easily over the internet. You can easily advertise your business through Google Ads.


In this content, you will be able to learn very easily what you need to do to advertise to Google. Google Ads advertising I explain the process step by step.

What is Google Ads?

what is google ads
what is google ads

Formerly Google AdWords is a network that allows you to advertise all over the internet. You can advertise anywhere within Google. You can publish your ad on all platforms such as YouTube, websites, applications.

Google ads made a lot of premium especially with the emergence of the Covid-19 outbreak. Especially businesses engaged in e-commerce have grown with Ads ads.

So why advertise?

Let's say you have an e-commerce site. You make a profit of 5.000 TL from your products. Wouldn't you like to earn 3.000 TL by advertising 10.000 TL? You can get 100 phone calls by advertising 500 TL. There are businesses that are in the Rent A Car business and have no cars left thanks to Google ads.

Google Advertising: What Types of Ads Can We Get?

Google has ad models in different categories. You can create a Search, Display, Shopping, Video, App, Smart, Native, and Discovery type of ad campaign.

I am explaining all of them one by one so that you can better understand the advertising models. If you know which ad model works for what, it will be easier for you to advertise.


1-Search Advertising

When you choose this type of ad, your ads will only appear on the search network as seen in the image below. As an example, when I typed baby food and searched, I came across 4 advertisements.


google search ad
google search ad

The order of these ads will vary according to the CPC (cost-per-click) rate you will give. In short, the highest bidder comes out first. The lower giver comes out lower.


2-Display Network

As the name suggests, it is a model that you can advertise with display. By uploading your visual ads here, you can have them published on websites.

Display network campaigns run on millions of websites. It has a high clickthrough rate due to its attractiveness.


3-Shopping Ads

Shopping ads are the types of ads used by e-commerce sites. You can use this ad model when you synchronize the products on your e-commerce site to Google Merchant Center.

shopping ads
shopping ads

4-Video Ads


It is an advertising model that allows you to advertise your existing videos on websites, especially YouTube.


5-Application Ads

App ads allow for greater recognition of your app on Google's networks. With the app campaign, you can promote your iOS or Android app on Google Search, YouTube, Google Play and other platforms. Google optimizes your App ads so you reach the audience most interested in apps like yours.

google app ads
google app ads

6-Smart Ads

Google smart ads is a model used mostly by those who are just starting to advertise. You can easily get your ads to return without the need to be a professional. Not recommended for performance. To keep your costs down, you need to use other types of advertising and know what you're doing.


7-Native Ads

It is an advertising model that directs customers to a physical location. You can use this ad model using a Business Profile Manager account or your selected locations.


8-Discovery Ads


By taking advantage of Discovery campaigns, you can reach up to 3 billion customers in Google feeds and thus meet your Google Ads performance targets.

Thanks to Google's audience and customer intent signals, this campaign type helps you deliver personalized ad experiences that are visually compelling and inspiring to people who are ready to discover and engage with your brand. Moreover, you can do this through a single Google Ads campaign.

google excerpt ads
google excerpt ads

How Much Are Google Ads Prices?

Google advertising cost is up to you. You can even advertise for 20 TL if you want. But such a low budget will not provide you with the desired result.

You will not be paid until your ads are clicked. Naturally, it does not occur at any cost. You are paid as customers click on your ads.

You can pay to your Google ad account with a credit card, debit card or bank deposit. If you choose to pay by credit or debit card, you can be billed in two different ways.

Manual payment: It allows you to make payments in the amount you specify at desired intervals on your card that you have defined for your Google advertising account.

Automatic payment: With this payment method, your ad account is debited by Google. When your spending reaches certain limits Google, automatically withdraws the payment.


How to Place Google Ads?

First of all, a gmail You must have an account. After opening a Gmail account Google AdsSign in to .


After clicking the login button, a page that will guide you will open like the image below. Here is the detail below. Switch to Expert Mode is the text. You can scale your ads better thanks to the expert mode. Other options consist of smart and ready-made setups.

google advertising picture tutorial
google advertising picture tutorial

You are in the area where you can create a new campaign. The advertising models I have described above will be of use to you at this stage. I usually advertise Create a campaign without a goal guide I am using option.

After choosing, make another selection from the second column according to which ad model you will use.


After choosing the ad model, write your website address. If you want to receive a phone call, you can add your phone number to this section. After adding, click the continue button.

What is Google Ads? google advertising
creating an ads campaign

You can do the next steps from this step by watching the video below. In the video, how you can perform Google advertising is explained from start to finish.

After I fully understand Google Advertising, I provide unique information about technical terms and tricks in the continuation of the article. After watching the video, I recommend you to continue reading the article.

google advertising

What is Cost Per Click (CPC)?

Pay-per-click ads put you in complete control of the amount of money you spend, just like Google Ads. In order for your ad to appear in Google search results, you bid on keywords related to your business. If customers click on your ad and come to your website or call you, you pay according to your offer.

If you're wondering what keywords do in Google Ads You can find more information here.

After choosing your keywords, you can determine your budget, that is, your advertising spend, in accordance with your business goals and decide on the bid amount. With a little planning and monitoring, you can increase your Google Ads budget and develop new strategies to reach new customers online.

First Set Your Goals, Then Your Budget

What is the purpose of your online advertising? Do you want to drive more traffic to your website or get more phone calls? Do you want to increase the awareness of your business for a region or a specific customer group?

If you have an idea about the results you want to achieve, you can use your Google Ads budget efficiently, and you can organize an online advertising campaign that will enable you to reach your targeted goals.

Link Your Google Ads and Analytics Accounts

google analytics ads
google analytics ads

With Google Ads, you can find out how many times your ad was shown in searches ('impressions') and when your link was clicked. but you don't know if these interactions are generating conversions on your site such as purchasing, searching and filling out forms. However, it is a free tool. Google Analytics You can see what customers do after they click on your ad and visit your website.

Let's say you have a photo studio that takes both headshots and event photos. Let's say you run an ad that also takes the customer to your website when they click. If you look at the Google Analytics data and see that most of your visitors click on the 'Our Services' page as soon as they enter your site, your visitors may find this page more relevant to the service they are looking for and your ad. In the light of this information, you can make your 'Our Services' page your landing page.

Analytics can also tell you that your visitors are leaving your site immediately. In this case, you may conclude that the keywords you use in your ad are not very relevant to your business. Check if this data has changed by experimenting with different keywords. This way, you don't waste money on words that don't convert.

What does this information have to do with your budget? By making such small changes, you can serve your potential customers better and get more conversions as a result of the good experience they will have with your business and website.

Save the Display Network for End

If your budget is limited, wait a while before you start displaying ads on the Google Display Network. Display ads reach a wider audience than search ads, but also reach people who are not searching for your products and services at the time. Therefore, the conversion rate from display ads is slightly lower.

If you use display ads at the beginning of your campaign, you will spend a significant portion of your Google Ads budget on an ad that will have a low return. We recommend waiting until you develop your online marketing strategy and find success with your search campaign before trying the Google Display Network.

Target Location

If you have a store and your primary goal is to advertise online for customers to visit you, showing your ad in locations outside of your region will waste your budget in a way that's not in line with your goals.

To use your budget efficiently, use Google Ads targeting settings to show your ads only to people searching near your shop and areas that are important to your business.

Location targeting works even if you haven't set your business goals. Want to deliver nationwide? Target specific locations in a few regions and major cities that you think might be relevant to your business.

Then, examine the data of Google Ads and, if you use it, Google Analytics, to see which regions you attract more traffic and where you get more conversions. This information allows you to see where your potential customers are and spend your budget more beneficial to your business.

Use Long Keywords

Use keywords that are longer or of three or more words. Because they are less popular, these keywords have a lower competitive rate and lower cost per click.

Longer keywords are special; It attracts customers with higher potential, who know what they want and are therefore ready to shop or visit your business while they search.

For example, if you want students whose college graduation date is approaching to know that you have taken portrait photos in your studio, you can use more specific phrases like 'special graduation portraits' instead of just using the keywords 'portrait photo' or 'photo studio'.

Google Ads has a free tool that helps you find longer keywords for your campaign: Google Ads Keyword Planner (Keyword Planner).

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