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Top 5 CRM Programs, What is CRM?

What is a CRM program? What does it do? Many question marks continue to confuse people. The best CRM programs It continues to be renewed day by day in order to facilitate and benefit users' work.


With CRM software, you can easily manage your customers, processes, activities, offers and sales; You can report the whole process in general and visually.

Thanks to the CRM software, you lighten your workload. You optimize your business processes. You can get loyal customers by increasing sales performance and customer satisfaction.

You will ensure coordination with new customers at the highest level. You may experience an increase in sales in the company.

As leads and sales competition intensify, sales teams and business owners need a better way to follow up with customers. Here CRM software Activated.

Customer relationship management software (CRM), Helps manage and improve company interaction with existing or potential customers for customer retention, new lead generation and increased revenue.

If you don't use a CRM program, then it's time to consider getting one. I have reviewed and written the most used CRM programs and their features below for you. This guide is the most comprehensive guide on the best and most comprehensive crm programs.

Best CRM Program List

1. SALESFORCE

salesforce-best-crm-programs
salesforce best crm software

Salesforce is one of the most famous programs on this list and has over a million users worldwide. It is a cloud-based CRM program that caters to all branches of a business, including sales, service, marketing, analytics and more.

MAIN FEATURES:

  • Opportunity Management – With the 'Opportunity management' module, you can identify the perfect opportunities.
  • Contact Management – With this module, you can monitor parameters such as customer history, communication and social media.
  • Sales Performance Management – Set and update sales targets for the best sales performance.
  • Visual Workflow – Using this you can drag, drop, share and watch files and updates.
  • First Feed Feature - First lets you see what you want to see first (depending on your settings)

PROS:

  • 7/24 customer support via phone, email and support ticket
  • High level of automation and personalization (provides great social experience)
  • 30-day free trial period
  • Hosted in the cloud (faster and cheaper)
  • Compatible with Linux, Windows, Mac, Android
  • Open API (thus highly customizable)
  • Corporate territory management, sales CRM and management of social networks
  • Multilingual customer support
  • Wide variety of email templates to choose from
  • Built-in Einstein Candidate Scoring
  • Leadership management with sales force automation and business intelligence
  • Compatible with all devices including mobile phones
  • Provides shared communities
  • Built-in process generator and lead generation tools
  • Lots of third party integrations (LeadExec, Ambassador, Zuora, Zendesk and others)
  • Bulk email option to help you save time and effort

CONS:

  • Not available to those who want on-premises distribution
  • Live chat support not available

2. FRESHSALES

Freshsales is a great tool for scoring, email activity, email capture, etc. It is an AI-based CRM program for One of its most outstanding features is that it provides a 360-degree view of your business.


MAIN FEATURES:

  • Lead Management – Offers solutions to convert potential leads into customers.
  • Deal Management – Gives a detailed idea of ​​where the deal is placed in the sales funnel. It also helps you manage and organize every step in the funnel and maximize your chances of conversion.
  • Monitoring and Potential Scoring – With the built-in AI feature, you can rank and score potential customers and identify those most likely to buy.
  • Automatic Lead Assignment – allows selected leads to automatically go to selected salespeople.
  • Smart forms (web-to-lead) – Automatically potential leads when someone fills out the web form on your website customer and added to your database.

PROS:

  • It provides high-level automation and intelligent workflows.
  • Extensive range of integrations including MailChimp, Zapier, Calendar, Piesync, Segment and more
  • RESTful APIs to help you read, modify, add and delete data from the help desk
  • Behavior-based lead segmentation
  • Advanced lead scoring based on attributes and behavior
  • Sends personalized greetings and voice messages
  • GDPR compliant
  • 21-day free trial period
  • Excellent customer support via phone and email
  • Known as one of the best mobile CRM programs with a mobile app
  • Activity monitoring (tracks previous communication to plan future approach)
  • Extremely flexible

CONS:

  • Can be difficult to use for beginners
  • Does not include landing page builders
  • Doesn't have features like offer templates
  • Customer support 24/5 (not supported on weekends)

PRICING PLANS:

Freshsales offers four plans from $12 to $79 per user per month (billed annually).

3. Zoho CRM for Business

zoho crm program
zoho crm program

With Zoho, you can get a 360-degree view of your business, track key sales and marketing opportunities, and increase conversion rates. 

With over 150.000 customers worldwide, the Zoho CRM program is one of the most popular tools on this list.

MAIN FEATURES:

  • Advanced CRM Analytics – Integrates your data and gain actionable insights.
  • Artificial Intelligence Supported Sales Assistant – The Zoho CRM program helps sales teams and representatives make decisions based on customer profile and detect anomalies.
  • Performance management – Get the most out of your small business spending with features like gamification, reporting, sales forecasting, and territory management.
  • Sales Activation – Helps you create quotes and access sales scripts.
  • Process management – Allows the team to plan every step of the sales process with 'sales generator' and 'processing rules'.

PROS:

  • Multi-channel customer support via phone, live chat, email and social media
  • Provides high level of automation
  • Highly customizable
  • No additional surprise costs
  • 100+ third-party integrations including LinkedIn, Zapier, Google, Outlook and more
  • Extremely scalable
  • 15-day free trial period
  • Offers a mobile version (for paid plans)
  • Ensures data security, integrity and regulatory compliance
  • Multilingual offer
  • Has a free plan for up to 3 users
  • Provides holistic calendar management
  • Offers data import/export capability
  • Predictive sales feature to help with data enrichment, email sentiment analysis, and more

CONS:

  • It can be difficult for beginners to deal with.
  • It does not provide polling service.
  • No option to 'import' from emails or web browser during registration.

PRICING PLANS:

All three paid plans, 'Standard', 'Professional' and 'Business' are priced at $12, $20 and $35 per user per month (billed annually). Zoho CRM also offers a free premium plan for up to 3 users.

4. NIMBLE

Nimble is a simple, yet excellent CRM program that works in the G-Suite inbox or Office 365.

It allows you to update contacts, easily access your company and contact information, and manage opportunities in your workflow.

MAIN FEATURES:

  • Relationship management – helps you automatically combine and collate social media links, communications, inboxes and calendar appointments
  • Live Profiles – actionable, accessible contact records to quickly find contact information and interaction history
  • segmentation – Helps you stay organized by dividing your contacts into lists for various actions
  • Reminder feature – never miss an opportunity with pre-scheduled reminder features
  • Pipeline management – always stay on top of each stage of the sales funnel with a visual representation of pipelines

PROS:

  • Sends group emails to help you engage your audience at scale
  • Email tracking to more effectively connect customers / leads
  • Extensive third-party integrations such as Gmail, Outlook, Hubspot, Mailchimp and more
  • Offers a redesigned smart contacts app (calendars, calendars, tasks, deals and more for support)
  • Highly scalable and customizable
  • 14-day free trial
  • Prospector tool allows you to visit a website and get professional details about people not listed on the website
  • Has a 'group message' feature
  • Comprehensive task management to create and assign tasks to different team members
  • Compatible with mobile phones
  • Ensures data security, integrity and GDPR compliance

CONS:

  • Only one plan can be used
  • Does not have auto reply feature
  • Does not have a free plan
  • Many integrations need a 'sync' tool to work properly

PRICING PLANS:

There is only one plan. The price is $25 per month (billed monthly) and $19 per month (billed annually).


5. NETHUNT CRM

nethunt crm software
nethunt crm software

NetHunt CRM program works with your Google account and all other applications. It gives you all the familiarity of G-suite along with all the CRM functions.

MAIN FEATURES:

  • Customer relations management - Potential customers deals with managing and following up, taking care of existing customers, creating records and answering queries
  • Pipeline Management – Picks the right deals and events to pick and track daily or weekly and see how close you are to closing a deal
  • Sales Cycle Management – Track leads more effectively, know the status of the sales cycle and optimize efforts
  • Potential Customer Tracking - Potential Ensure timely follow-up of prospects and status so you can track and address customers effectively
  • Sales Tracking – Helps you track sales across multiple channels, monitor sales team KPIs, and capture insights about leads and customers

PROS:

  • Fully integrated with Gmail
  • 14-day free trial period
  • Filter, sort and save data the way you want
  • Highly customizable and scalable
  • Sends personalized, bulk emails
  • Capture leads in one click
  • User-friendly, intuitive interface
  • Comprehensively integrated with third-party apps (LinkedIn, Mailchimp, Twitter, Facebook, and more)
  • Cloud hosted (cheap and easy setup)
  • multilingual platform
  • Email, phone and live chat customer support available
  • Compatible with mobile devices
  • Data import and export is effortless

CONS:

  • Not compatible with Linux
  • Ticket customer support not available
  • On-premises deployment not available
  • No free plans

PRICING:

The NetHunt CRM program offers three plans called 'Professional', 'Professional Plus' and 'Enterprise'. Prices start at $24 per month and go up to $48 per month.

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What is CRM Program?

CRM, which is used as the abbreviation of Customer Relationship Management, which is the English word for Customer Relationship Management, is a software product used for the purpose of managing and developing business flows by following them.

These software products may vary according to the fields of activity of each enterprise, the infrastructure of the enterprise, the number of employees and customers, and generally their capabilities.

Therefore, these products have a flexible structure and can be customized.

What can be done with the CRM Program?

Although businesses generally use the CRM program, in fact, anyone who does business with the customer, either as an individual or as a company, can use this program.

The important thing here is to use the program in the most efficient and effective way. Customer relationship management becomes difficult or even impossible to follow up manually after a certain volume of work.


With a customer relationship management program, you can see the deficiencies and errors of customers, organize applications through the same program to fix them, and report all transactions.

At the same time, the customer relationship management program used in companies allows the whole team to work together regardless of place and time. In this way, meetings can be held easily whenever needed, and document sharing is accelerated.

These online and real-time programs can be combined with machine learning and artificial intelligence.

With this combination, the CRM program is not just a customer relationship management program, but gives your company insight.

Customer relationship management programs with artificial intelligence, which learn and recognize over time by following both your customers and your company, take you one step further by making suggestions that increase efficiency, increase sales, gain new customers and reduce costs.

In this way, you can deal with problems before you encounter them, avoid risks and evaluate opportunities early.

What are the Benefits of CRM Software?

1. IMPROVED CUSTOMER RELATIONS AND CUSTOMER INTERACTIONS

CRM software allows you to organize customer information and can help you create information that allows you to better serve your customers.

2. CROSS SALES AND SALES

Knowing about customer selection and preferences, you can easily recommend the purchase of complementary products. 
On top of that, you can suggest other value-added versions that are more expensive than what your customers are buying.

3. IMPROVES COOPERATION

Every member of the organization leaving the silos can access the same data in real time, which can lead to enhanced collaboration between team members and the different sales and marketing teams involved.

4. IMPROVED EFFICIENCY

Since you have the confidentiality of information such as customer preference, selection and purchase history, the customer does not need to spend time explaining their requirements. 

You can benefit from your knowledge, satisfy the customer and increase work efficiency.

5. SAVE COSTS IN THE LONG TERM

Installing CRM software can be costly, but it's a one-time cost. 

On the other hand, improved operational efficiency and collaboration increase productivity, which in turn decreases in the long run.

6. INCREASES EMPLOYEE PARTICIPATION

Employees feel empowered when they have access to data, resulting in more ownership of their day-to-day work. 

Thus, CRM solutions naturally increase employee engagement.

How to Choose the Best CRM Program?

The best CRM program varies according to the processes and needs of the companies. You need to decide on your process by examining the product demos to determine the best CRM program for your needs.

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