What is First Page Guaranteed SEO? How is it done?
SEO work why? How to do it? I prepared a huge guide about it. You will be saturated with information about every aspect of SEO work prices and costs.
These studies, carried out by SEO experts, are very important for your progress on the internet. I say online platform because you do not need to have a website to be included in this scope.
YouTube, Social Media, TrendyolSEO is an effective weapon in every field, including marketplaces such as Hepsiburada. For this reason, regardless of your sector, if you want to have a presence on the internet, doing or having SEO work done is a must.
Below, I have explained in detail what you need to do regarding SEO work. I can guarantee that you will definitely get fruitful results if you read and apply the following instructions carefully.
Text Contents
What is SEO?
Turkish meaning of SEO "Search Engine Optimization" passes as. SEO is also the English equivalent of Search Engine Optimization. "Search Engine Optimization" is the abbreviated form of the words. SEOIt is the whole of the work done to get websites to the top in search engines such as Google.
>>> For More Information: What is SEO?
Before moving on to the illustrated examples of SEO work, I think you should understand what the word SEO means and what it stands for. It will be more difficult to understand and apply the study of an event that you do not know what it is.
How is SEO Work Done?
You will find all the adjustments and details you need to do SEO work in this guide. I share the techniques I apply, the wordpress and seo plugins I use, cdn services and all the necessary inventory.
In order to understand the logic of the work well, it is necessary to understand well what kind of work should be put forward. Look, SEO work saves you extra costs and leads to profit. You will either advertise or have a strong SEO infrastructure to stand out in Google and other search engines. There is no other solution or alternative to this.
You may be selling a product, you may be making money through Google Adsense, you may be a corporate company, whatever business you are dealing with, if you want to appear on the internet, you should give importance to SEO.
An effective SEO work has 2 basic components;
- Internal SEO (On-Page SEO)
- External SEO (Off-Page SEO)
SEO is carried out under these two headings. If you want to rank higher in search engines and other platforms and to have your brand heard, you must fulfill these two headings in accordance with the rule. I have discussed these two topics in detail below. I advise you to follow it carefully.
1. Internal SEO (On-Page SEO)
On-site SEO refers to the quality of your site. Here is a rough description of it. It includes the speed, appearance, mobile compatibility of your site, readable and regular texts, attractive titles and similar factors. A quality website should have all these aspects.
For example; Google “best bank” When we write, my blog appears in the first place.
As the title ”Which is the Best Bank in Turkey in 2024?” I used a phrase. While doing internal SEO work, the titles of the content you write should be in a way that can attract the attention of the users. This way, you have a chance to get more clicks. When you get more clicks, it will be easier for you to rank higher in the Google algorithm.
After using a beautiful and effective headline to attract the attention of the user, you need to keep your visitor on your site. Every second the visitor spends on your site is very important. The Google algorithm is able to analyze it.
to this analysis bounce rate it is called. Bounce rate, or bounce rate, or more commonly called bounce rate, is an internet marketing term used in web traffic analysis.
One of the elements of on-site SEO work is to reduce the bounce rate. After you create a catchy title and manage to visit your site, you should ensure that the user spends time on the site. You must ensure that Google carries you to the top of the rankings.
The time the visitor spends on your site is analyzed by Google. You can see this analysis with the Google Analytics tool.
If the visitor leaves as he entered your page, it means that he could not find the information he was looking for. This makes you fall behind in the ranking. As you can see in the example above, this rate is usually in blog sites. %80 is around.
This rate will differ in shopping and corporate sites. Since more time will be spent on shopping sites, the rate will be even lower. But there is no rule that this will be the same on every shopping site. Because the design and ease of use of your shopping site is also important.
How to Reduce Bounce Rate?
1. Site Speed: It is very important that your site opens quickly on both desktop and mobile sides. Think of it this way, you want to visit a website, but for 10 seconds. The page did not open though. What do you do? Of course, you close it without waiting for the page to open. For this reason, it is very important for your site to load quickly.
If your site is not fast enough, your content and the visuality of your site have no effect. Since the visitor cannot navigate the page, they will leave directly. Free your site speed Google Insights PageSpeed You can test it from the tool.
2. Search Bar: It may sound simple, but having a search section in a certain area of your site has a direct impact on the bounce rate. The visitor may want to search and reach him in order to find what he is looking for. In order to provide this to them, you should create a search section.
3. Availability: Navigation should be easy and effortless for visitors. When a user enters a site, they should clearly know where the content they are looking for is located. If this is not simple and there is an intuitive navigation element use case, the user will most likely exit the site.
4. Attractive Design: Visitors don't spend a lot of time on a site that is difficult to navigate or hard to trust. You should try to provide an easy user experience for visitors, starting with a great design that is functional, intuitive, and easy to navigate.
5. Mobile Compatibility: It is very important that your site is mobile friendly. 70% of visitors use phones. For this reason, more people are using the phone. If you only use the desktop view, the visitor will get bored and leave your site.
6. Quality Content: The content you create on your site should be of high quality to satisfy the visitor. You should include materials such as pictures and videos in the content you create. You should not make your paragraphs too long. The visitor should be able to read your content fluently. If you don't pay attention to these, the first part of your content will probably be read and closed.
7. Fix Broken Links: Too many broken links will only create a bad user experience. If visitors cannot find the content they want to find, they will not be satisfied with their use of the site and will leave the site disappointed.
8. Internal Link Tactic: You should use internal links to keep a user on the site. Thus, you increase the likelihood of users staying on your site. This will help users find what they are looking for and also improve the user experience.
9. Use SSL: Visitors always think about how reliable a site is. When visitors enter your site, they examine the content and evaluate how reliable your site is. It's a very good idea to include positive reviews of products or services on the site to help increase credibility and instill confidence in visitors. You should also use SSL to ensure safe navigation on your site, make the site secure and thus strive to reduce the bounce rate.
10. Breadcrumbs: Breadcrumbs In other words, Bread Crumbs with its Turkish name is a navigation navigation that shows which page of your website the users are on and where this page is in the hierarchical order of your site. It is usually located horizontally at the top of your site.
It is necessary to use technical factors such as h1, h2, h3, h4, h5 tags, seo friendly url on your site. Today, all these processes are done automatically by seo plugins. We can say that these are the standard. However, you should check whether such works are available on your site.
Internal seo work for e-commerce sites You should pay attention to the above items while doing it. In addition, it is useful to enter the titles and descriptions of your products by searching the marketplaces. Determine your own product title by examining the product titles in marketplaces with millions of users such as Trendyol. Again, identify product titles and descriptions by doing keyword research on search engines such as Google.
The logic here is to target the words people search for. If you target words that people aren't searching for, you won't have any visitors. In general, while doing internal SEO work, it is necessary to create a good strategy by doing technical work and acting based on logic.
2. External SEO Study (Off-Page SEO)
As the name suggests, external seo work refers to the links and useful interactions that will come to your site from outside. We can also say that other authoritative sites recommend your site in order to increase the popularity of your site. You should not be sloppy while doing this work. It can be beneficial or harmful to your site.
The point I pay attention to when doing external SEO work is the quality of the site to be linked. Is a site good quality? DA ve PA from its values.
DA (Domain Authority); defined as domain strength or image. Your domain name;
- How many years has it been on the air?
- How much his name is mentioned in external sources
- It is a scoring that emerges by evaluating the domain name according to parameters such as quality and length.
PA (Page Authority); refers to the strength of the page under the domain of a site. The site domain and subpages may not be as strong at the same level. Separate studies should be done for the pages, and the values of the pages should be increased by considering the SEO criteria.
You can get links to your site from other sites by paying attention to the DA and PA rates that I mentioned above. These studies backlinkNames such as promotional text, social bookmarking are given.
The image below is an example of the introduction text;
The introductory article is cut out for external SEO. It is a very useful study that popular news sites such as Yenişafak, Sabah, Akşam, Hurriyet include a link that recommends your site and goes to your site. But all this is very costly. As if the stew of cheap meat is inedible, 5, 10 TL backlink work will not be of any use.
In addition, when getting backlinks, you should choose sites that are relevant to your site. If you have a site in the field of economy, you should try to get backlinks from authoritative sites in the field of economy. This will be of great benefit to your site.
If you don't have a budget, the only thing you can do to get backlinks is to create very, very good content. When you create great content, people will want to share it. In this way, you will not spend any money and you will gain natural backlinks.
Conclusion
SEO puts your store on a busy street. It brings together people looking for products and services with the most appropriate budget. In addition, among the benefits it provides; brand awareness, reputation and sales increase. What is SEO with all its lines in our article? I tried to answer your question. Of course, no matter how deeply we explain, this is a consultancy service. Since each website and each project has its own unique structure, it is important to work specifically for the project. A good expert should start the process by creating a correct work plan as a result of the analyzes he will subject the project to.