The 8 Most Effective E-Commerce Marketing Strategies

E-commerce marketing strategy It is a very important issue in terms of growing your business. To increase sales and reach more customers, you need to master e-commerce marketing strategies. For this, you need to use your budget correctly with SEO work.

If you want to sell and make money online and you are still undecided, I have good news for you.

• The revenue from sales in the e-commerce sector has reached 8 trillion dollars and is increasing year by year. %23 is expected to increase.
• All 10 out of 4 purchases are made using e-commerce channels only.

Coronavirus and epidemics have taught people that they can procure any product without going to shopping malls, and that product sellers can design e-commerce sites that can meet people's demands.

With this e-commerce marketing guide, you will be able to learn the most effective marketing techniques for your store.

What is E-Commerce Marketing?

E-commerce marketingis the process of promoting your online store through inbound advertising, organic SEO and other marketing tactics to increase website traffic, brand visibility and sales. It also includes raising awareness on social media, search engines, email and other digital platforms.

Ecommerce marketing uses many digital marketing strategies to convert visitors into customers.

Understanding what an effective ecommerce marketing strategy means, here are some common marketing techniques to get more sales for your online store.

What Are the Best Ecommerce Marketing Strategies?

Ecommerce marketing requires an omnichannel approach where some channels outperform others. For example, conversion rates vary widely by both traffic source and device type.

• Average ecommerce conversion rate by device: desktop: 3,8%; tablet: 3.3%; smartphone: 1,3%
• Median conversion rate by traffic source: Direct: 2,2%; Email: 5,3%; Organic: 2.1%; Facebook: 0.9%; Paid Search (Ads): 1,4%; Routing: 5,4%; Social: 0.7%

1. Search Engine Optimization (SEO)

Search engine optimization (SEO)is a study that allows you to rank organically in search engines such as Google at no cost. But this is a long-term study.

You need a long time to attract visitors to your e-commerce store along with SEO. Because search engines like Google need time to fully recognize your site and present it to people.

Only time is not enough, you need to do your internal and external SEO works correctly. Along with technical SEO, you can organically upgrade your e-commerce store.

In technical SEO; It includes adjustments such as keyword research, competitor site analysis, URL structure, site speed, mobile compatibility, design, usability.

Apart from technical SEO, quality content is a highly effective solution for your organic growth. You should have high-quality content on product and category pages, and a regularly updated, SEO-optimized blog.

Most of those who decide to open an e-commerce site use ready-made systems. In ready systems, most of the technical SEO operations are usually done.

But as in the picture above, the adjustments are entirely yours. You edit the title, description, tags and url structure of the product you will add.

Again, your e-commerce sites must have a blog with original articles related to your product. Since blog posts are longer and are the type of content that search engines love, it is easy for them to rank higher.

2. Cost-Per-Click (CPC) Advertising

Cost-per-click ads (CPC) is a paid service that allows you to rank higher in search engines. It is a paid option for those who do not want to wait long with SEO.

Google as you can see in the picture. leather jacket When we write, all the ones that appear in the first place are CPC ads. Companies do not waste time with SEO. Google Ads With CPC ads, they aim to reach more visitors.

Of course, that doesn't mean they don't care about SEO. You should evaluate every opportunity, every setting that comes your way. On the one hand, SEO and on the other hand, giving CPC ads allows you to gain more visitors.

Not only that, you make your brand name reach more audiences.

3. Email Marketing

Today, when you register or shop with most companies like Trendyol, you start receiving e-mails about campaigns and discounts. Email marketing is a huge benefit for e-commerce that cannot be underestimated.

What you can do in email marketing depends on your imagination. You can automatically send a welcome email when your customer registers on your site. In addition, you can send automatic e-mails about product news and promotions.

4. Affiliate Marketing

Affiliate marketing is also a good practice for you to grow your e-commerce store. There are a few companies in Turkey that provide this.

By registering with these companies, you provide a link and commission rate that includes your products. You pay a certain commission to people who sell by promoting your products.

For example; You can contribute to the promotion of your products by setting a 3% commission per sale for your leather jacket sales.

Sites for affiliate marketing: Affiliates, Advertisement Store

5. Social Media Marketing

Every day, millions of people spend time on platforms such as Facebook, Instagram and YouTube. Such social media platforms have become an efficient source of e-commerce rather than just being used for entertainment.

By leveraging social media marketing, you can increase your follower count, engage with existing customers, manage your reputation, and customize ads based on users' interests.

Organic social media involves creating posts and updates on your brand's social media page so users can connect with your brand in their news feed.

To increase your brand awareness and attract more attention of people, you need to use both organic and paid advertising options.

6. Display Advertising

E-commerce store owners can easily create banner ads using the Google Display Network and serve them to web surfers.

This powerful network reaches over 2 million websites and 90% of Internet users. With all kinds of different ad sizes and formats, GDN is a great way to reach people with targeted banner ads based on their interests and online behavior.

In the picture you see below, you can see the ads of companies using display network.

7. Retargeting

Retargeting is the process of displaying text, banners and social ads to web users who visit your website or interact with your products.

When users visit your e-commerce site, Google or Facebook can place a pixel in their browser and show them ads that remind them of your business while browsing the web.

These ads are usually paid on a cost-per-impression basis and are a great tactic for targeted digital marketing as you know users are already interacting with your website.

8. Influencer Marketing

When users shop online, they rely heavily on the opinions of others to inform their purchasing decisions.

They seek online reviews and recommendations from their peers and influencers to tell them what to buy and which brands to engage with.

By joining an influencer marketing network, you can connect with micro-influencers in your niche to promote you.

An e-commerce store usually pays an influencer an upfront fee (more followers = higher fee) and they promote their products on their blog, Instagram account, Facebook or YouTube channel.

How Can I Master the Ecommerce Funnel?

Before optimizing each of the above marketing tactics, you need to understand your business goals, your marketing budget, and how these channels work together.

Getting a user to buy a product is a long-term job – it may take 7-13 taps to ensure a qualified sale. A user must see your brand and products multiple times before making their first purchase. That's why your approach needs to incorporate multiple tactics together to hit buyers at different stages of their journey.

Ecommerce Marketing Summary

There are more opportunities than ever to make money with an online store. However, your marketing tactics and funnel need to be kept in mind and aligned with the needs of the evolving and demanding consumer.

By applying some of the ecommerce marketing tactics above and bringing each one to a ROI baseline, you can scale, get your products in front of more people, and generate more revenue this year.